Kimberlee Morrison


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Small Businesses Are Missing the Boat on Social

Digital

One of the biggest concerns by small businesses is using digital strategy to drive—and track—in-store sales.

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Is Instagram the New LinkedIn for Young Workers?

Digital

According to the latest job seeker survey from Jobvite, the American workplace is evolving, and American workers have a diverse and nuanced view of how things are changing.

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1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content

Digital

Internet users are fed up with poor-quality ads. Make no mistake, most users see branded content as a fact of digital life, but they are tired of intrusive, poorly targeted [...]

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Brands May Think Being Snarky Is Cool, But Consumers Don’t (Report)

Digital

While brands like Wendy’s and Denny’s seem to be reaping the benefits from their snarky humor in the form of heightened social media popularity, a report from Sprout Social indicates [...]

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Brands: Are You Prepared for a Social Media Security Breach?

Digital

Security is an oft-neglected but critical facet of social media. Young users are especially cynical about the protections offered by networks, while the networks do their best to improve security. [...]

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Consumers Don’t Like and Don’t Trust Digital Advertising (Infographic)

Digital

While there are certain things consumers love about digital media, including live streaming, second screen experiences and even interactive, personalized experiences, consumers seems consistently unhappy with digital advertising.

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Instagram Dominates Influencer Marketing (Report)

Digital

While Instagram will continue to dominate the influencer landscape, some influencers plan to make YouTube their No. 1 platform in 2018.

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Colors, Subjects and Styles: Three Visual Trends for Spring and Summer

Digital

Image marketplace EyeEm analyzed content from its community of more than 20 million photographers and identified three specific trends for the spring and summer seasons: color, subjects and styles.

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Social Media Advertising Spend Was Up 60% Year-Over-Year in Q1 (Report)

Digital

With the changes in consumer behavior and so many options for digital media, channels and devices, deciding where to allocate your advertising budget can be a challenge. A first-quarter-2017 report [...]

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Social Listening Is More Than Vanity Metrics (Report)

Digital

Positive results from social listening include receiving product feedback, attracting new customers and improved customer service.

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Which Real-World Issues Are Twitter Users Discussing? (Study)

Digital

Social media has become a destination for reading and aggregating news and spirited discussion for many internet users. While fake news has infected the environment, plenty of users are still [...]

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Social Commerce Is Primed to Go Mainstream (Survey)

Digital

The groundwork has been laid: Now marketers and online retailers need to provide education to help build trust and work to remove technological barriers to purchase.

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How Instagram Is Growing Its Social Shopping Efforts

Digital

Some of the major hurdles to social shopping include a lack of trust in the purchase systems and a general lack of familiarity with social shopping. Instagram’s new shopping options [...]

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Don’t Expect a Pinterest IPO Anytime Soon

Digital

Pinterest is a home for visual content, which makes it a natural platform for advertising.

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Protecting Ad Revenue Motivates Social Networks to Ban Trolls, Terrorists

Digital

Extreme content has always existed on social media. But in more recent years, it seems to have reached disruptive levels.