Small Businesses Are Missing the Boat on Social

Small businesses have the advantage when it comes to marketing local and niche services online

Social media has become an important part of any smart marketing mix, and small businesses could benefit the most. Unfortunately, many seem to be missing the mark. Despite the tools available on social sites, small business owners are dragging their feet when it comes to taking advantage. A report from marketing technology firm Netsertive examines how small businesses are lagging behind when it comes to social media marketing.