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Consumer behavior is perhaps the most dynamic variable in the advertising industry. While there are certain things consumers love about digital media—including livestreaming, second-screen experiences and even interactive, personalized experiences—consumers seem consistently unhappy with digital advertising. As a result, more and more consumers are using ad blockers. A study and infographic from Choozle examines current consumer sentiment towards ads, both desktop and mobile.
The first thing to note when studying consumer behavior as it relates to ads is that ad blocking proved to be an impediment to study.