Consumers Don't Like and Don't Trust Digital Advertising (Infographic)

Pop-up ads, slower page-load times and irrelevant ads are just a few of the reasons why

Consumer behavior is perhaps the most dynamic variable in the advertising industry. While there are certain things consumers love about digital media—including livestreaming, second-screen experiences and even interactive, personalized experiences—consumers seem consistently unhappy with digital advertising. As a result, more and more consumers are using ad blockers. A study and infographic from Choozle examines current consumer sentiment towards ads, both desktop and mobile.