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Influencer marketing is one of the few areas of digital marketing with the power to sidestep the increase of ad blocking. But there’s a lot more to influencer marketing than that. An annual report from Hashoff, a micro-influencer marketing platform, examines the recent changes in the field.
The 300 influencers who responded to the survey are heavily engaged on social media. 56 percent spend at least four hours per day on social media, and more than 20 percent spend in excess of seven hours per day on social sites.