Brands May Think Being Snarky Is Cool, But Consumers Don't (Report)

Sprout Social found that brands should avoid politics, but pop culture is fair game

What is it about the internet that compels people and brands toward snark? Indeed, some brands like Wendy’s and Denny’s have jumped on the snarky bandwagon, and they seem to be reaping the benefits in the form of heightened social media popularity. However, a new Sprout Social report indicates that consumers aren’t that into it.