Deanna Zammit

TwinLab Pursues Hard Bodies

NEW YORK In a $5 million print and outdoor campaign aimed at strengthening its bond with core consumers, nutritional supplement maker TwinLab has enlisted bodybuilder Lee Priest, the body double […]

Rock Stars Talk to N.Y. Teens in AIDS PSAs

NEW YORK A series of eight HIV-awareness public service announcements set to break tomorrow feature recording artists Elton John, Mary J. Blige and Shirley Manson interviewing New York teenagers.Created by […]

Bilton Joins Powell in N.Y.

During his search for a creative chief, Neil Powell knew exactly what he wasn’t looking for. “I didn’t want someone who was just a designer, who was just an art […]

CNBC to Debut Deutsch TV

NEW YORK CNBC will tape a pilot of a planned one-hour talk show hosted by Donny Deutsch, CEO of IPG shop Deutsch, that will focus the topics of advertising, pop […]

Arnell Serves Tequila With a Twist

NEW YORK Jose Cuervo has abandoned the legions of beautiful partygoers that populated its print ads to let consumers in on some trade secrets: the tequila can make you handsome, […]

More Flex Appeal for Lugz

NEW YORK Hip-hop DJ Funkmaster Flex reappears in his third television spot for Lugz, this time lending his name to the manufacturer’s new driving shoe, the Funkmaster Flex FMF-1.The commercial, […]

Clothier’s Positioning Remains in Fashion

NEW YORK Despite its acquisition by Liz Clairborne, upscale clothier Ellen Tracy continues to market itself as a brand for strong, “heroic” women in a spring print campaign featuring Cindy […]

UTC Taps Doremus To Inspire Investors

United Technologies Corp. will ask Doremus to raise investor interest in the company via an estimated $4 million print campaign. The client, better known to the public through its products, […]

Kraftworks Touts Aldo Shoes in U.S., Europe

NEW YORK A print and outdoor campaign created by Kraftworks and shot by fashion photographer Miles Aldridge aims to introduce Aldo shoes in Europe while strengthening the brand in this […]

KeySpan Heats Up During Cold Snap

NEW YORK A new KeySpan Energy television campaign takes dead aim at an unyielding rival: Old Man Winter. Two spots for the natural gas company began airing in the midst […]