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Warehouse retailer Sam’s Club announced an overhaul of its five-year-old advertising business, which will now be known as the Member Access Platform, or MAP.
It includes what Sam’s Club calls a “member-additive ads experience” with a self-service platform and sponsored product ads. It’ll be available to advertisers July 1.
“These product initiatives will allow our partners to buy search [ads] in an automated way, enabling them to easily operate and easily buy with MAP,” said Lex Josephs, vp and general manager of MAP.
In addition, Sam’s Club is introducing a “programmatic partnership” with data platform LiveRamp, research firm IRI and media-buying platform The Trade Desk later this summer.
“It’s actually a member [who] told us they’re searching more than ever and so we’ve realized they’re not only searching on Sam’s Club, but they’re searching elsewhere,” Josephs told Adweek.
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