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Instagram users can now use Meta Pay to pay for products from small and midsized businesses without leaving the application’s chat function.
Shoppers can send an Instagram DM to a qualified business they are interested in buying a product from and, in the same chat thread, they will be able to pay via Meta Pay, track their order and ask the business any follow-up questions that come up.
Meta said SMBs in the U.S. that are not currently using Instagram Shops can now discuss products, create orders with customer details and accept payments without switching to another app, and they can always opt to use Shops on Instagram and Facebook when they are ready to set up a digital storefront.