Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
During this episode of Brave Commerce, Amanda Baldwin, CEO of Supergoop, shares how she aligns the brand’s mission with a focus on consistent, incremental profitability.
Supergoop, founded by Holly Thaggard, began with the question: How do you make a product that creates joy and puts the talent and strategy behind that idea? Baldwin explains the importance of building a well-rounded team that matches the goals of the brand in order to scale effectively.
She outlines how Supergoop started as a wholesale business but fostered the customer fanaticism of a direct-to-consumer brand. According to Baldwin, brand success relies on creating “a movement, not a moment.”
Key Takeaways:
- Maximizing all distribution channels, including retail partnerships, is essential for scaling a business effectively.
- Incremental sales play a critical role in maximizing the value of marketing dollars.
- Adapting to changes in marketing channels and distribution methods is crucial to remain competitive.
