Adweek Podcasts

Brave Commerce: How Best Buy is Using First-Party Data to Curate Customer-centric Advertising

The retailer's president, Keith Bryan on the evolution of digital commerce and media

April 25, 2022

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On this episode of Brave Commerce, Best Buy president, Keith Bryan joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of digital commerce and media.

Rachel Tipograph

@racheltipograph

Rachel Tipograph is the founder and CEO of MikMak, an enterprise ecommerce marketing platform. She is also the co-host of the BRAVE COMMERCE podcast.

Sarah Hofstetter

Sarah Hofstetter is the President of Profitero and co-host of the BRAVE COMMERCE podcast.

Adweek Podcasts

Brave Commerce: How Best Buy is Using First-Party Data to Curate Customer-centric Advertising

The retailer's president, Keith Bryan on the evolution of digital commerce and media

Rachel Tipograph

Sarah Hofstetter

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