BigCommerce Teams Up With Snap on Snapchat for BigCommerce App

Merchants can sync their product catalogs, monitor their campaigns’ performance

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Open software-as-a-service ecommerce platform BigCommerce teamed up with Snap Inc. on the Snapchat for BigCommerce application, which enables U.S. merchants of all sizes to directly integrate their store as a one-stop shop to sync their product catalogs and create immersive ad campaigns on Snapchat.

The app debuted Tuesday in the U.S. and will be extended to additional markets next year.

BigCommerce vice president of revenue growth and general manager of omnichannel Sharon Gee told Adweek her company is “committed to helping merchants of all sizes sell on the channels they need to sell on,” noting its existing integrations with Google and Meta (Facebook and Instagram) and adding, “You want to be wherever your shoppers are.”

Snapchat for BigCommerce lets merchants optimize ad campaigns and events with the Snap Pixel to track conversions and measure results, helping them to boost return on ad spend, as well as to view and analyze campaign performance across...



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