Will Retailers Sacrifice Customer Loyalty to Solve Our Returns Problem?
58% of consumers want a hassle-free, no-questions-asked return policy. Will customers abandon a brand that doesn’t offer that?
Unlock Creative Effectiveness and C-Suite Buy-In With Neurodesign
Neurodesign doesn’t offer a paint-by-numbers template or form a creative straitjacket, which seems to be a common misconception.
Camaraderie Over Competition: Newbie Ad Agency Founders, Unite
There is a phenomenon happening among ad agency startups.
How to Update Your Consumer Archetypes for Gender Inclusivity
Consumers who don’t see themselves in one brand will look to another.
Consumer Relationships Aren’t Built on Financial Incentives
The promise and pitfalls of zero-party data.
Commerce Can No Longer Be Where Creative Goes to Die
The consumer has matured immensely beyond the days of short-term tactics like ‘add to cart.'
Sustainability Is More Than a Big Leafy Green Picture
With brands cowering behind sustainability tropes (i.e.: the babbling brook, leafy green forest), the message gets lost.
How the Next Phase of the Anti-Greenwash Movement Came to Life
Green Shield has been rapidly adopted by major advertisers as the gold standard for greenwash prevention.
Temu’s Advertising Avalanche Is Impossible to Ignore
The commerce giant is 'shopping like a billionaire,' but the aggressive takeover of ad inventory could have repercussions.
Here’s My Beef With Ad Agencies
A CMO’s take on why the current ad agency model is broken.
Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
The solution may lie in one of the biggest trends in programmatic.
The Questionable Hiring Practice Catching Marketers Unaware
Avoid falling victim to creativity theft.
What We Lose When Influencers Only Post Paid Content
When influencers are paid for every visit, post and shout-out, the magic of genuine recommendation is lost.
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.
The Rise and Remit of the Chief Brand Officer
Prescient, brand-savvy companies are recognizing every touch point as both an engagement and a brand-building opportunity.