Adweek is the leading source of news and insight serving the brand marketing ecosystem. As such, it has a duty to professionals and thought leaders within the industry to provide groundbreaking research and important industry data that helps them to better define the challenges, threats, and marketing trends that have affected the landscape in the past and may well do so in the future. Adweek Intelligence is a valuable knowledge base for marketers and advertisers to better put together a brand narrative and develop campaigns that can overcome challenges and make a lasting impact on the consumer mindset.