Industry Leaders Saw an Elevated Role for Marketers Over the Last Quarter, According to New Survey

47% of CMO Summit attendees reported more resources for building marketing teams in the past 3 months

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Ahead of today’s CMO Summit, Adweek reached out to participating marketers to get a better understanding of how this past year has affected—and continues to affect—their role within organizations.

The responses of more than 60 professionals offers insight into what the last three months have meant for marketing trends—and for the most part, things are looking up. To kick off the virtual event, Adweek chief brand officer Danny Wright talked through some of the highlights of that data with Oracle



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