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Is This the Year Marketers (Finally) Master Measurement?

Nine out of 10 marketers admit their organizations invested a lot in data collection, but not enough in the measurement and analytics necessary to use that data to its full [...]

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Media Networks Are a Huge Untapped Opportunity

Retail media networks could account for as much as $100 billion in ad spend in the U.S. by 2026, but these networks aren't just for retailers.

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When First-Party Data Doesn’t Tell the Whole Story

Download the best practices and case studies for using data collaboration to enrich your understanding of your customers and create greater value.

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Data Collaboration Is the Catalyst for Business Transformation

Business transformation starts with data, and no company can succeed in today’s market without a clear data collaboration strategy.

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64% of CPGs Will Increase Retail Media Spending in 2023

As more consumers increasingly shop online, CPG brands are relying on retail media networks to better reach these shoppers.

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The Retail Media Revolution

In “The Retail Media Revolution” report, Adweek looks at the four groups most impacted by retail media: retailers, consumers, brands and agencies, and tech platforms.

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Reimagine Your TV Strategy Ahead of the Upfronts

As viewing habits continue to change, advertisers and media owners need to use data to better plan, target and measure cross-screen TV.

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Your Cookieless Campaign Strategy Starts With Efficiency

As the cookieless future looms, efficiently identifying and targeting customers is critical—and achievable.

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First-Party Data Is Your Future

Success in customer centricity requires a deep and powerful understanding of each person’s individual wants and needs. And that will rest on how well you can earn, organize and apply [...]

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Danone’s Chief Digital Officer Weighs in on Agility and the Future of the Customer Experience

So far, 2020 has been a highly effective teacher. It has richly rewarded brands that were one step ahead in ecommerce and digital experience and accelerated the decay of those [...]