Data Collaboration Is the Catalyst for Business Transformation
An innovative way forward in a shifting business landscape
Business transformation starts with data, and no company can succeed in today’s market without a clear data collaboration strategy. Many marketers are familiar with data collaboration from working in closed environments like Google Ads Data Hub, Facebook Advanced Analytics and Amazon Marketing Cloud. But new technology enables brands to safely retain control of their data via their own data collaboration infrastructure.
LiveRamp’s ebook, “The Marketer’s Guide to Business Transformation Through Data Collaboration,” reviews best practices for data collaboration and using the technology to build transformative customer intelligence. It features guidance from a panel of experts at leading consumer-facing brands like CVS Health, Danone, Carrefour and Nestlé.
The topics covered include:
- Aligning business and tech strategies: With the volume of data increasing exponentially, companies need a clear data blueprint that creates business value.
- The importance of data safety: Data silos exist for a reason, but there are ways to make data accessible without losing fidelity or compromising consumer privacy.
- The value of retail media networks: RMNs create connected experiences that deliver intelligence and ensure your brand meets shopper needs.
Data collaboration provides a way forward in today’s shifting landscape. Download the ebook.
Get access to more reports and guides at the Adweek Resource Library.