Media Networks Are a Huge Untapped Opportunity
They’re not just for retailers
Retail media networks could account for as much as $100 billion in ad spend in the U.S. by 2026, according to recent analysis by McKinsey. But media networks are not just for retailers. Brands across industries can collaborate to unlock value ranging from establishing new high-margin revenue streams to discovering consumer trends and preferences, to uncovering consumer insights that increase loyalty.
A new ebook from LiveRamp, “5 Best Practices for Building a Successful Media Network,” outlines the key steps a brand can take to build a media network that stands out from competitors and delivers differentiated value. It features advice from leaders in the field including CVS Health, Sam’s Club, Dollar General and others.
Key insights include:
- Define value and vision: From establishing your goals to getting buy-in, a clear vision is a foundational first step.
- Build a solid data foundation: Your first-party data powers your media network, so creating a source of truth and safeguarding customer PII are critical.
- Find best-in-class partners: Build a team that is eager to iterate and innovate, while approaching every decision with your customer in mind.
Drive business growth with your media network. Download the ebook.
Get access to more guides and white papers at the Adweek Resource Library.
