When First-Party Data Doesn’t Tell the Whole Story
Best practices in partner collaboration
While your first-party data can provide a wealth of audience insights, it won’t tell you everything you need to know about your customer to deliver the ideal experience. The solution? Using data collaboration to connect your customer data with that of a trusted partner to get a richer, multidimensional view.
A new ebook from LiveRamp, “5 Ways to Create Better Customer Experiences with Data Collaboration,” reveals best practices for using data collaboration to enrich your understanding of your customers and create greater value. It includes case studies and advice on the use of first-party data from brands at the forefront of CX, including Kraft Heinz, NBCU, Kimberly-Clark and McDonald’s.
Key insights include:
- Execute a customer data strategy: You need a clear idea of the strategic data sets that will let you see your customer’s journey more clearly.
- Unify your view of the customer: Break down data silos and create a single source of truth about your customer.
- Solve for cross-screen measurement: Using data collaboration, you can unlock previously inaccessible data across all forms of advertising.
Turn data partnerships into a multidimensional view of your customer. Download the ebook.
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