Independent Butler, Shine, Stern & Partners in Sausalito, Calif., is in advanced negotiations to handle creative chores on AT&T’s YellowPages.com account following a review, per sources.
The competition ultimately came down to Butler, Shine an Mother, an independent agency in New York, sources said. Along with those two shops, MDC Partners’ Crispin Porter + Bogusky in Miami and indie Venables Bell & Partners in San Francisco, were finalists. Crispin and Venables withdrew before final presentations, said sources.
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