Wieden + Ken nedy’s first work as a new roster shop for Pizza Hut has been pulled off the table after only a week. Replacing it is a spot from longtime agency BBDO, sources said.
Wieden’s “Where’d the cheese go?” ad for the Insider pizza broke on May 13. It is unclear when that spot was pulled, but as of May 20, it already had been replaced by the BBDO commercial, sources said.
A client representative would neither confirm nor deny that BBDO produced the second spot, but acknowledged that the original one had been replaced.
When asked why changes were made, she said, “We don’t speak publicly about our strategy.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in