Wieden Picks Up Film Grand Prix for Nike’s ‘Write the Future’

Wieden + Kennedy, Amsterdam, won the Film Grand Prix at the 2011 Cannes Lions festival on Saturday for its electric Nike "Write the Future" spot, made for the 2010 World Cup. An extravaganza of a soccer commercial, the three-minute ad featured the world's biggest stars dreaming of glory on and off the field if they triumph at the tournament—and ignominy and scorn if they fail.

     Among the Gold Lion winners were two favorites from this year's Super Bowl: Volkswagen's "The Force" spot with the little Darth Vader, by Deutsch, Los Angeles; and Chrysler's "Born Of Fire" ad, from Wieden + Kennedy's Portland, Ore., office. Eight other individual commercials won Gold Lions, as did four campaigns. See a full list of Gold Lion winners after the jump.

Film Gold Lion winners:

• Wieden + Kennedy, Amsterdam – Heineken – "The Entrance"

• Clemenger BBDO, Melbourne – Carlton Draught – "Slo Mo"

• BBDO, Buenos Aires – PepsiCo's H2Oh! Drink – Braids

• Droga5, New York – Puma – Puma Social Clothing – "After Hours Athlete"

• Deutsch, Los Angeles – Volkswagen Passat – "The Force"

• Wieden + Kennedy, Portland, Ore. – Chrysler 200 – "Born Of Fire"

• Ogilvy, Mexico – Mexican Insurance Institution Association's Amis Insurance – "Office"

• Leo Burnett, Melbourne – Scope – Disability Awareness – "See The Person"

• Deep Silver, Planegg Munich, Germany – "Dead Island Trailer"

• BBH, New York – Google's Chrome Browser – "Chrome Speed Tests"

• Ponce Buenos Aires – Unilever – Axe Full Control campaign (spots: "Premature Perspiration," "Distance," "Bowling," "Mother"

• Saatchi & Saatchi, Carouge, Switzerland – Novartis Consumer Health's Otrivin Nasal Spray campaign (spots: "Classroom Craft," "Shoe Laces")

• BBDO, Toronto – Skittles campaign (spots: "Cage Cop," "Hitchhiker," "Cat")

• Johannes Leonardo, New York – Google Innovations Demo Slam campaign (spots: "Chubby Bunny," "Realtime Karaoke," "Extra Spicy," "Route 66," "Rushmore")

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