BOSTON Insurance and financial service firm USAA said it has tapped Campbell-Ewald, the Interpublic Group agency in Detroit, to handle creative and media chores on its ad business following a review, the client said today.
USAA typically spends $15 million annually on ads, and spent about $6 million in measured media during the first nine months of 2008, per TNS Media Intelligence.
The San Antonio-based client said C-E shares its values and possesses a good understanding of its largely military membership.
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