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To make advertising on TripAdvisor more accessible for small and medium-sized businesses, the travel recommendation and booking website has introduced its own self-serve advertising platform.
The new tool, TripAdvisor Media Manager, allows brands and media buyers to submit their own creative banner ads directly to the platform and see them live within 48 hours. Advertisers will be able to target specific audiences based on user location, browsed destinations and recent planning activities on the site. The ads start at $500, according to the platform.
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