Ferrero will advertise two of its products, Nutella and Kinder Bueno, during Super Bowl 2027, the company said Tuesday.
The Italian confectioner made its Super Bowl debut earlier this year with an outer space-themed ad for Kinder Bueno, which drove a 140% lift in volume sales year-over-year, per the brand.
The ads in next year’s Big Game are part of a strategic shift at the European confectioner, which plans to invest $50 million in sports marketing in 2027.
“Ferrero is continuing to bet big on sports and doubling its Super Bowl investments in a shift that signals a fundamental change in how the Italian conglomerate is positioning itself in the U.S.
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