Kinder Bueno has revealed its first-ever Super Bowl spot—and it’s a trip to space.
The Ferrero-owned brand will air a 30-second ad during Super Bowl 60 on Feb. 8, featuring a spacecraft called the KNDR. The vehicle spirals out of control through an asteroid field as the copilot exclaims “No bueno!”
The pilot—a Kinder Bueno chocolate bar in hand—counters, “Kinder Bueno!”
Thus does the spot, titled “Kinder Bueno,” the stage set for “buenos” good and bad, with viewers hopefully picking up the brand name along the voyage.
Ferrero North America’s CMO Chad Stubbs said that the brand saw an opportunity to riff on a ubiquitous American colloquialism.
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