Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
He kicks, he misses!
Former football star Rob Gronkowski has been very publicly training for his post-NFL moment for over a month. Sportsbook FanDuel enlisted the affable retired Pro Bowl tight end to kick a football—not something he ever trained for during his playing days—live during a third quarter Super Bowl 57 commercial break to help make bettors rich.
If he converted the Kick of Destiny, fans who made a Super Bowl bet on FanDuel’s Sportsbook would win a share of a $10 million pot.
The ad showed Gronkowski in a FanDuel football uniform lining up for a field goal kick as his coach, Adam Vinatieri, and a crew of people, including the Gronkowski family, looked on at an empty upright setup in the desert.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in