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Rob Gronkowski Kicks, Misses, Scores Anyway for FanDuel at Super Bowl

The kicker can't deliver but the sportsbook decides to give fans a share of a big pot

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Rob Gronkowski did not fulfill his destiny as a kicker, but fans still won.FanDuel
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By Kyle O’Brien

He kicks, he misses!

Former football star Rob Gronkowski has been very publicly training for his post-NFL moment for over a month. Sportsbook FanDuel enlisted the affable retired Pro Bowl tight end to kick a football—not something he ever trained for during his playing days—live during a third quarter Super Bowl 57 commercial break to help make bettors rich.

If he converted the Kick of Destiny, fans who made a Super Bowl bet on FanDuel’s Sportsbook would win a share of a $10 million pot.

The ad showed Gronkowski in a FanDuel football uniform lining up for a field goal kick as his coach, Adam Vinatieri, and a crew of people, including the Gronkowski family, looked on at an empty upright setup in the desert.

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Kyle O’Brien

Kyle O’Brien was a staff reporter for Adweek and editor of AgencySpy.

@kobrie| kyle.obrien@adweek.com
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