Not a World Class Athlete or Hollywood Action Star? Just Egg Says You Can Still Eat Like One

Serena Williams and Jake Gyllenhaal poke fun at celebrity wellness in new campaign from Mythology

Ever wonder how Jake Gyllenhaal buffs up for action flicks like Ambulance and Spider-Man: Far From Home?

According to a new ad campaign from Just Egg, he’s been known to throw himself into physically demanding workouts like “underwater jiu jitsu” and “galactic robo-knight training.”

Don’t bother trying to book a class yourself, though, because that ridiculously obscure exercise is only for famous people. Celebrities: they’re nothing like us!

(Captions for the video have not been made available to Adweek. We will update the video once captions have been provided.)Mythology, Just Egg

Gyllenhaal, whose Sexiest Man Alive awards “don’t win themselves,” stars in a cheeky 30-second spot for the plant-based egg substitute that purposely deflates superstar wellness and the elitist trappings around it.

UNLOCK FULL ACCESS

Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.

VIEW ALL SUBSCRIPTION OPTIONS
Terry Stanley

T.L. Stanley

T.L. Stanley specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.