MSN Summit Spotlights Company's Ad-Revenue Push

Microsoft’s MSN held its fourth annual Strategic Account Summit last week—a meeting of key advertisers and agencies—and spent much of the two-day conference demonstrating the level of commitment it has to getting media dollars flowing to its online properties.

During the conference’s closing session, CEO Steve Ballmer told the 350 attendees that “MSN is kind of a flagship for us.” He said he sees the brand’s future as “a very broad, horizontal relationship [with consumers] that is primarily an advertising-funded relationship.”

The conference covered a broad range of online-advertising issues, including best practices for interactive marketing, cross-media case studies and future versions of MSN.