The vast majority of marketers and advertisers said their organization is committed to incorporating artificial intelligence (AI) into its daily operations, according to a recent survey of ADWEEK readers.
In total, 78% of respondents indicated their company was serious about embracing the technology, while around one in five said their organization was not.
But adopting AI is far from a stress-free endeavor. A large majority of marketers and advertisers surveyed—85%—noted they feel pressure to keep up with the latest developments in AI.
Despite employment at U.S. advertising agencies remaining flat during the first half of 2025, more ADWEEK readers appeared excited about the proliferation of AI in the workplace than apprehensive.
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