Sagon-Phior Group is banking on one product-focused print ad campaign to drive interest in two separate target markets for two distinct product lines from home and car audio company Kenwood. Billings were not disclosed.
Previously, Kenwood has used separate ad strategies to appeal to its car stereo audience (18-24-year-old males) and its more upscale home entertainment market (adults 35 and older). By aiming a sole strategy at the two, Kenwood hopes to re-establish its brand name while getting more bang out of its advertising buck.
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