Hate Noisy Eaters? Then You Might Want to Mute This Ad Featuring Dogs Eating Dinner

Fresh pet food brand The Farmer's Dog gathered user-generated video for its new campaign, 'The Sound of Real Food'

The ad shows French bulldogs, chihuahuas, pugs, labs, beagles and mutts enjoying their food. The Farmer’s Dog

If you’re at all squeamish about loud eating sounds—complete with bits of food flying and lips being licked—turn away now. But first, it may be important to know that dogs, not humans, are responsible for this specific instance of egregiously lacking table manners.

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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.