Hate Noisy Eaters? Then You Might Want to Mute This Ad Featuring Dogs Eating Dinner

Fresh pet food brand The Farmer's Dog gathered user-generated video for its new campaign, 'The Sound of Real Food'

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If you’re at all squeamish about loud eating sounds—complete with bits of food flying and lips being licked—turn away now. But first, it may be important to know that dogs, not humans, are responsible for this specific instance of egregiously lacking table manners.

Does that make it better?

For many canine fans, the sound of a pet eating noisily is completely acceptable. In fact, they consider their dogs’ audible chewing and slurping a form of ASMR. That’s what they’ve reported, anyway, to The Farmer’s Dog, an artisanal brand that gathered user-generated footage from puppy mealtime and crafted it into an ad campaign.

“We were confident that real dog people would get it,” said Eric Tsytsylin, head of brand for the direct-to-consumer company.



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