Hasan Minhaj didn’t necessarily plan to add investor to his already burgeoning resume. Instead, the opportunity presented itself in a cup of smooth, spicy chai.
Nine months after his first sip of the Kolkata Chai Co.’s signature blend, the Daily Show alumni has gone from a devoted customer to the brand’s second-largest stakeholder and business partner, with an undisclosed but significant investment.
Sitting down with ADWEEK, he was crystal clear this wasn’t another perfunctory celebrity ambassadorship but rather an opportunity to bring South Asian culture into the mainstream and lean on his storytelling chops to give chai its “matcha moment.”
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