As another soccer season kicks off, Guinness wants to be there for fans for every quirky game day ritual, crushing disappointment, and euphoric high.
The Diageo stout brand is marking its second year as a sponsor of England’s Premier League, the world’s largest soccer league, with a community-driven sports campaign. “Lovely Day for a Guinness,” created by AMV BBDO, launches today during the season-opening game between Liverpool FC and AFC Bournemouth.
Last year, Guinness announced a four-year deal as the official beer and non-alcoholic beer of the Premier League, replacing Budweiser. This is its first global partnership in soccer.
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