Following an inconclusive night of election results, Americans woke this morning to prolonged uncertainty as officials continue to count ballots in several U.S. states where President Donald Trump and former Vice President Joe Biden remain neck-and-neck in the race for the White House.
Throughout Tuesday and today, most brands chose to stay quiet on the topic of the election, with just a small handful of brands entering the social arena with messages of unity and togetherness. Gap, most notably, posted a half red, half blue mashup of its classic branded hoodie on Twitter.
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