Gap’s Election-Themed Hoodie Fails to Soothe Anxious Americans

It wasn't the only brand that tried to call for unity

gap red and blue hoodie
Twitter users did not respond positively to Gap's attempt at promoting unity. Gap/Twitter

Following an inconclusive night of election results, Americans woke this morning to prolonged uncertainty as officials continue to count ballots in several U.S. states where President Donald Trump and former Vice President Joe Biden remain neck-and-neck in the race for the White House.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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