Shoe brand Crocs announced today that it has promoted Heidi Cooley, most recently head of global marketing for the brand, to svp and chief marketing officer.
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Cooley joined Crocs in 2016 as vp of global marketing and was elevated to head of global marketing last year. During that time, Cooley expanded the brand’s global “Come As You Are” campaign, which celebrates individuality, self-expression and uniqueness. The campaign has also prioritized consumer listening and invested in brand activations.
“Under Heidi’s leadership, Crocs has ignited its brand presence around the globe, engaging and exciting more consumers than ever before through our inclusive ‘Come As You Are’ platform,” Michelle Poole, Crocs brand president, said in a statement.
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