Foam Clogs Brand Crocs Has a New Chief Marketing Officer

Heidi Cooley, who joined the company in 2016, has been promoted to top marketer

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Shoe brand Crocs announced today that it has promoted Heidi Cooley, most recently head of global marketing for the brand, to svp and chief marketing officer.

Top line

Cooley joined Crocs in 2016 as vp of global marketing and was elevated to head of global marketing last year. During that time, Cooley expanded the brand’s global “Come As You Are” campaign, which celebrates individuality, self-expression and uniqueness. The campaign has also prioritized consumer listening and invested in brand activations.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in