NEW YORK Michael Vick, quarterback of the NFL’s Atlanta Falcons, will star in a new campaign for AirTran Airways that breaks this weekend.
The effort, via Cramer-Krasselt, Chicago, includes radio and outdoor in the Atlanta area. Radio will change throughout the season to promote Orlando, Fla.-based AirTran Airways’ destinations prior to Falcons’ road games. Before Atlanta’s game in Denver on Oct. 31, for example, Vick will declare in a radio spot, “I’ve always wanted to break in a bronco.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in