F1 Academy and its partners used the bright lights of this year’s Las Vegas Grand Prix and its special events to introduce the sports and business worlds to the women driving its race series.
In 2025, those F1 Academy drivers and their sponsors will have the Vegas street course and its Strip straightaway to themselves.
Wrapping up its second season under managing director Susie Wolff—a former Formula Renault, British Formula 3 and DTM driver, and Formula 1 development and test driver—F1 Academy just announced a seven-race 2025 schedule with three new stops. The series runs its first-ever races in both Shanghai and Montreal, but its biggest sports marketing opportunity may lie in new season-ending races in Las Vegas.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
