The classic Christmas film Rudolph the Red-Nosed Reindeer featured the Island of Misfit Toys, where unusual playthings wait to find a loving home. Bark is embracing that spirit in a 30-second TV spot promoting a holiday version of its BarkBox subscription service including licensed toys and treats from the film.
The ad stars “misfit” dogs including Ernie, a 14-year-old Japanese Chin who was born deaf and recently lost an eye to cancer and Ari, a nine-year-old French bulldog/Boston terrier mix who is paralyzed in his hind legs. The pups are shown playing with toys from the collection against a wintery backdrop while the voiceover states “No matter what you look like, where you’re from or what color your nose is, you’re perfect, just the way you are.”
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