A series of new ads for The Hartford Courant get inside readers’ heads to illustrate the paper’s expanded coverage—despite a recent decrease in the size of its actual pages.
The “Make Room” multifaceted campaign urges readers to delete unnecessary clutter in their minds to make room for the expanded content in the redesigned Courant, which recently narrowed its pages to save on paper costs.
Several print executions feature “before” and “after” depictions of a human brain under the Courant’s influence.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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