In the Coors Light Super Bowl universe, humans live among anthropomorphized sloths who can’t catch a can of beer if you toss one in their direction.
After a “Case of the Mondays” campaign that planted purposely misspelled text in ads and pasted “Mondays Light” onto 12-packs of Coors Light, the Molson Coors brand unveiled its Super Bowl ad featuring the sloths going through their Monday routines: performing office tasks at glacial pace, scarcely bagging groceries, evading law enforcement at impossibly low speeds.
The 30-second spot, made with help from creative partners Mischief @No Fixed Address, will air during the first half of the Super Bowl.
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