Bertucci's Pizzeria Taps Cronin

Cronin/Wallwork Curry has added the $5 million advertising account of Italian restaurant chain Bertucci’s Brick Oven Pizzeria.

The shop picked up the business following a review that included several undisclosed Northeast agencies. This marks the first new business for the agency since Cronin & Co., Glastonbury, Conn., acquired Boston’s Wallwork & Curry in July.

Bertucci’s, which for the past year worked with marketing communi cations company D.B. Associates, Brain tree, Mass., sought out a larger, full-service agency with experience in retail and restaurant marketing.

In the short term, work will feature in-store promotions, as well as radio spots that the agency produced while it was pitching the account.