WPP Revenues Drop 5.8% as It Announces Strategic Review

Incoming CEO Cindy Rose will review the embattled company's strategy when she takes over in September

WPP’s shares plunged by nearly 5% on Thursday morning, hitting a 16-year low, after it announced more disappointing financial results and a strategic review under incoming chief executive (CEO) Cindy Rose.

The numbers

4.3% – decline in revenue less pass-through costs for the first half of 2025, with total revenues reaching $6.7 billion (£5.03 billion).

5.8% – decline in revenue less pass-through costs for Q2 2025, reaching $3.3 billion (£2.5 billion).

47.8% – decline in operating profit for the first half of 2025 to $295.5 million (£221 million). 

7,000 – reduction in headcount over the past year.

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Brittaney-Kiefer-2021

Brittaney Kiefer

Brittaney is Adweek's creative editor based in London.