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Virtue wants brands around the world to know that it’s no longer one with Vice.
Just over one year after officially consolidating its marketing divisions under one umbrella, folding the Carrot brand and parting with CEO Mike Germano, the still-young media company’s ad agency promoted Cameron Farrelly to the role of North American chief creative officer.
According to principals at the Brooklyn-based shop, this appointment caps a roller-coaster year that saw Virtue recover from some significant challenges—not least among them an unflattering December 2017 New York Times report on Vice’s culture—to move significantly closer to its goal of becoming a stand-alone force in the creative marketing field.
President Ryan Mack called Virtue “the first publisher-born agency to really make it with its own identity, rhythm, workflow and leadership team, anchored in [the] most valuable assets Vice can provide to a creative agency: insights.”