The&Partnership Hires North American CCO From Grey

The&Partnership's latest addition is a creative leader who has led work for clients like P&G and Walgreens. The agency named former Grey New York executive creative director Hannah Fishman as chief creative officer for North America, responsible for overseeing all creative efforts across the U.S. and Canada for the WPP-backed shop. As CCO, North America, Fishman will help build on the The&Partnership’s momentum over the past year, which has seen new business wins; creative work for clients including Toyota, Telus and the Wall Street Journal; and the opening of a Los Angeles office. At Grey, Fishman oversaw campaigns for GSK, P&G, TJ Maxx and Walgreens, including Walgreens’ “Battle Beautifully” campaign in support of cancer patients; TJ Maxx’s “Feel Your Maxx” series of comedic shorts; and P&G’s “The Pause” campaign, which highlighted the struggle of hesitation that members of the LGBTQ+ community may feel when meeting someone new. “The caliber of her creative chops is very demonstrated and clear, and that's tremendously important to us,” Andrew Bailey, CEO North America at The&Partnership, told Adweek, adding that the agency hired Fishman for her integrated background and understanding of modern platforms and channels, not just her work on creative campaigns. Speaking the same language Bailey also said that Fishman is a cultural fit with the agency due to her philosophy on team building and collaborative nature. “When I met Andrew and team, there was an immediate spark and connection, and [I] definitely had this instant sense that we were speaking the same language," Fishman told Adweek. "I think there's an opportunity to feel that sense of independence while also being able to tap into WPP. And coming from Grey, I really love that I'm staying in the in the family in some way." Fishman will work closely with The&Partnership’s media agency, m/Six, which she said is going to be creatively powerful by having media and creative on the same team and the same page. She said she also brings empathy, emotion and purpose to her leadership and creative output, which helps connect with audiences. “It’s always powerful … just seeing when the audience and customers react to work that really deeply touched them. I don't think that's something that will ever go out of style,” said Fishman. Fishman’s hire follows a year at The&Partnership that has seen the appointment of Belinda Smith as CEO, Americas for m/Six; the promotion of André Louis to president, Canada; and the addition of Greg Buri as executive creative director, west coast Canada. The&Partnership also picked up global content marketing duties for Mars and, most recently, launched a “Trust Your Decisions” brand campaign for long-time client the Wall Street Journal. The&Partnership New York Welcomes Chief Strategy Officer From McCann