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TBWA\Worldwide global CMO Kyla Jacobs, a member of the Omnicom network’s executive leadership team who has run its new business efforts around the world for the past three years, will be leaving the company, a spokesperson confirmed this week.
The agency representative told Adweek that Jacobs resigned from her position and that Ulrich Proeschel, a longtime TBWA veteran based in Berlin who currently serves as vp of business development for the European region, will succeed her on an interim basis.
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