Publicis Groupe won a bulk of Mondelez’s global media business following a review that kicked off in December and concluded this week. VaynerMedia and WPP retained some of the business.
Publicis will lead media for the brand in Latin America, Europe, the Middle East and North Africa Peninsula, South Africa and China. It will also manage Mondelez’s traditional video investment, content and multicultural marketing in the U.S. and Canada.
VaynerMedia will continue to manage Mondelez’s communications planning and digital buying in the U.S. and Canada. Mondelez has designated it the lead agency in those markets. WPP, for its part, will lead Mondelez’s business in Southeast Asia, India, Australia, New Zealand and Japan.
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