Ogilvy Hires Its New U.S. Chief Strategy Officer Away From McCann

Steve Zaroff to help lead newly reorganized U.S. team

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Ogilvy & Mather has named Steve Zaroff, a veteran of several top agencies including the WPP network itself, as U.S. chief strategy officer.

Zaroff most recently served as North American chief strategy officer at McCann and formerly held the managing director title at its New York headquarters. He will begin the new role later this summer and report directly to Ogilvy USA CEO Lou Aversano.

“Given the strength of our strategic services at the expert level, we needed a leader who could both understand all those pieces, integrate them together and drive innovation on behalf of a very large portfolio of clients,” said Aversano, who led Ogilvy’s Manhattan office before being promoted to chief executive in January.

Aversano’s promotion was part of a



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