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After a roughly five-month talent search, MullenLowe has hired Kate Higgins as president of its Winston-Salem office, replacing Brad Higdon who left unexpectedly in May.
“I’m incredibly excited to have Kate on board. She’s a smart, hard-working, straight-talking builder of things—relationships, teams, brands and agencies. She’s going to be a great fit in Winston,” said MullenLowe U.S. CEO Lee Newman, whom Higgins will report to. In the new role, Higgins will help attract talent, guide the agency’s creative vision and grow the office.