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McDonald’s has hired the New York office of independent agency Wieden + Kennedy for an upcoming project, according to several parties with direct knowledge of the matter.
This news comes as the world’s biggest restaurant brand completes a comprehensive review of its U.S. marketing strategy. Sources say the W+K work will concern the McDonald’s brand’s creative positioning in the American market (which is by far its largest). It also ends the chain’s exclusive creative advertising relationship with Omnicom.
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