Poll of Asian American Ad Pros Shows Majority Have Encountered Pandemic Bias

Adweek and Fishbowl partnered on survey revealing close to 80% experiencing issues

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As the coronavirus spreads through communities, hate continues to be a troubling trend—and the results of a poll in partnership with Fishbowl reveal disheartening data. Over 70% of Asian Americans working in advertising and marketing say they have encountered anti-Asian bias since the pandemic began.

The survey included verified members of two of the workplace water cooler chat app’s “bowls”: the Asians in Advertising bowl and the Minorities in Marketing bowl. Members of each group were asked the question, “Have you or someone you know experienced bias due to being Asian American during the coronavirus pandemic?” A community chat in the Asians in Advertising bowl resulted in users sharing more detailed anecdotes, and similar discussions were monitored in other groups on the app.


The survey took place for about a week, with over 250 industry professionals responding.



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